Countertop Success Podcast

Diversifying Your Countertop Lead Flow and Improving Your Sales Game

Courtney Castillo, owner of Bella Stone Countertops, shares his expertise on diversifying your countertop lead flow and improving your sales game in this insightful discussion. Drawing from his experience running a successful countertop shop, Courtney highlights the importance of attracting leads from multiple sources to maintain a steady pipeline, even during slower seasons. He also dives into actionable sales tactics, including how to follow up effectively and close deals with confidence. Whether you're looking to expand your reach or refine your approach to quoting and client communication, Courtney’s practical tips can help take your countertop business to the next level.

Sales Team Accountability: Close More Countertop Deals!

Are you finding it challenging to close more countertop projects? We’re here to help! Join us for an exclusive session with special guest Justin Shaw, where he’ll reveal three powerful yet simple keys to improving your team’s performance and accountability.

In this insightful talk, Justin will dive into how to keep your sales team focused and on track, which key metrics you should be measuring, and why these factors are essential for driving more successful deals. This is a can’t-miss opportunity to gain expert advice and elevate your countertop sales. Whether you're a seasoned pro or just getting started, these insights will help you take your sales to the next level!

2 Major Hurdles for Countertop Shops & How to Overcome Them

In this episode of the Countertop Success Podcast, we're excited to have Kyle Hunt from Actionflow join us to discuss the Two Major Hurdles for Countertop Shops and How to Overcome Them. Kyle will share his expert insights on addressing these challenges head-on and provide practical solutions that can help you streamline operations and boost profitability. Tune in to learn proven strategies that will elevate your business in the competitive countertop industry!

Marketing Tips & Tricks to Help Grow your Shop with Lauren

In this episode of the Countertop Success Podcast, we have the pleasure of speaking with Lauren Butler, the Showroom & Marketing Manager at Accent Countertops. Lauren will be sharing her expertise on how to effectively grow your countertop shop. Tune in to gain valuable insights and strategies to take your business to the next level in the ever-evolving countertop industry.

2024 Digital Marketing Plan For Countertop Shops

Is your shop slow right now with fewer countertop projects? It’s the holiday season, the market isn’t great and homeowners are pulling back a bit on spending. You need to map out a strategy for 2024 to keep growing. 

In this workshop, I’m going to lay out exactly what you need to increase revenue for your shop in 2024. No fluff but solid strategies you can take away and use for your shop.

How To Overcome Challenges When Training Shop Employees

In this episode, I talk to Tony DeAscentis about how you can overcome challenges when training your countertop shop employees. Tony is the CEO of Ving and he explains how technology can help the process when it comes to training and safety for your shop. One way to bring technology to your shop machines is by using QR codes for each piece of equipment which is genius! Tune in to find out more.

Ways To Find Fabrication Shop Employees

In this episode, I talk to Ed Young from the FabricatorsCoach.com and he dives into ways to get fab shop employees. He has some very clever ways to find help for your shop. One tip that I love is something you can do while you're at a car wash and you see someone detailing a car... Yep, you'll have to listen to find out!

Everything You Need To Know About Porcelain Slabs + How It’s Growing In The US

In this episode, Adam Ramirez from ASCALE by TAU breaks down everything you need to know about porcelain slabs and how it's growing massively in the US market. He'll break down the history of porcelain, why fabricators have been so resistant to this material, and what has changed. He'll go over the keys to success when working with porcelain. You don't want to miss this episode! 

Learn How Upstate Granite Solutions Has Grown To 2000+/SF Per Week

Paul Nichol, CEO of Upstate Granite Solutions, and Stephen Alberts talk about how Paul grew his company to 2000/SF per week and soon with some new equipment, will be doubling that each week. Paul talks about how he started the company and has some AMAZING advice on how to get more online reviews for his countertop company. There are a ton of golden nuggets in this episode! You do not want to miss it.

Your 2022 Countertop Company Marketing Plan

I speak to a lot of countertop companies and I'd say about 95% of them do not have a plan to grow. Most want to double the sq footage they do a day but have no idea how to do it. In this workshop, we'll plan out a marketing strategy that will help you double the sq footage you do a day. I'll break down what you should expect to pay in costs and also give you a timeline.